The concept of a brand that expresses the clean feeling of Jeju Island is well seen in the products, and the advertising is also a Korean cosmetic brand approaching nature friendly.
The Face Shop is a South Korea-based skincare and cosmetics manufacturer, retailer and a franchise business. It is a subsidiary of LG Household & Health Care of LG Corporation. Its products includes body, bath, skin care and make-up aimed at both women and men. Its headquarters is in the LG Gwanghwamun Building in Jongno-gu, Seoul.